About us

Sleep research as our foundation

Through our extensive research collaborations, we now know more than ever about what creates proper rest. This insight forms the foundation of every choice we make – from materials and construction to technical solutions and unique ergonomic features.

Sleep studies provide unique insights

We have carried out several comprehensive sleep studies in close cooperation with our dedicated sleep research team. This gives us unique insight into how we actually sleep – and what it takes for us to sleep even better.

One of the most important findings is that 75% of people prefer to sleep on their side. That’s why we have developed zoned solutions that combine soft and firm zones, ensuring pressure relief and support exactly where the body needs it most.

Sleep that improves your life

Our vision to help the world sleep better began back in 1969 – a driving force that remains just as strong today. With solid knowledge about sleep and what the body needs to rest well, we design our beds with one clear goal: to give you sleep that truly improves your life.

Perfection in every detail

It is the combination of craftsmanship, tradition, and modern technology that makes our production both resource‑efficient and exceptionally precise. Every single detail matters when it comes to giving you the best possible sleep quality. With skilled employees and high-level expertise, we ensure products with quality you can both see and feel.

One of the world’s most modern

Wonderland’s factory is one of the most modern bed factories in the world. On our high‑tech robotic production line, mattresses are manufactured with millimetre precision and at high speed. This combination gives us an extremely efficient production process – and ensures that every mattress delivers the same high level of comfort and quality, year after year.

The people behind the quality

Even though our factory is filled with advanced robotic technology, the first thing you notice is the people. Our highly qualified production staff ensure that every single product meets our strict quality standards.

We have 26 sewing machines, six textile machines, six robots and three packing machines – all operated by skilled and dedicated employees. Many have been with us for years and bring invaluable experience, which, together with the expertise of our newer colleagues, creates a strong and versatile professional environment. The result is high‑quality beds, crafted with both precision and care.

Unique network of local suppliers

In Åndalsnes, we have developed a unique network of local suppliers. Short distances enable close, efficient collaboration and help secure quality throughout the entire value chain.

Northern European production

More than 95% of our suppliers have their production in Northern Europe. Working with long-term, high-quality partners gives us greater transparency, consistently high production standards, and solid expertise in both manufacturing and product development.

Purchasing distribution by production country 2022 (as of June 2023)
* Finland 0,3%, Romania 0,3%, Spain 0,2%
** Taiwan 1,4%, China 0,8%, Indonesia 0,2%

The Transparency Act requires that companies provide information upon request and carry out due diligence assessments, which must be documented in a report made publicly available. The Act does not not require companies to disclose the names of their suppliers or business partners.

How we work with the Transparency Act

• Complete mapping of all suppliers – to ensure a clear and secure overview.
• Mandatory signing of the Wonderland Code of Conduct – our ethical guidelines that all suppliers must follow.
• Self-assessment through the Wonderland Code of Conduct Score – where suppliers evaluate how they meet the requirements.
• Supplier visits with a focus on responsibility – we observe, ask questions, and follow up on site.
• Risk analysis using the Global Rights Index – to identify and act on potential risk areas.
• Clear documentation and full transparency – the results are published on our website under “About us.

Requests for information

We respond to requests for information within three weeks. Requests must be submitted in writing and may concern either general information or information about a specific product. Requests can be sent by email or by mail to:

• info@wonderlandbeds.com
• Wonderland AS, Strandgata 88, 6300 Åndalsnes, Norway

More information:
The Transparency Act

• Human and labour rights
• Ethics and anti-corruption
• Environment and sustainability

All our suppliers are required to sign our Code of Conduct, and we expect full compliance unless local laws or regulations in the supplier’s country override Wonderland’s guidelines. The Wonderland Code of Conduct also applies to Wonderland itself and is signed by our CEO.

Self-declaration

All suppliers complete a self-declaration (Wonderland Code of Conduct Score) to evaluate their compliance with our guidelines on a scale from 1 to 5.

In 2023, the overall average score was 4.76, with the following category results:

• Human and labour rights: 4.80
• Ethics and anti-corruption: 4.74
• Environment and sustainability: 4.69

Lower scores do not automatically affect the supplier relationship but signal areas for improvement, either independently or in collaboration with Wonderland. The assessment is conducted every two years.

Identifying areas of concern

During supplier visits, Wonderland representatives assess compliance with the 19 principles in our Code of Conduct through on-site observations and conversations with employees across departments.

If deviations are identified, we engage in an open and constructive dialogue with the supplier to define corrective actions. When needed, an external auditor may conduct inspections and provide a report with recommended improvements.

More information:
UN Global Compact

The Global Rights Index ranks countries from 1 to 5+, where 1 indicates low risk and 5+represents the highest level of risk for human rights violations. All of our suppliers are classified according to this index, and special attention is given to production countries rated between 4 and 5+.

Assessment of production countries shall be carried out on an ongoing basis, and an overview should be compiled no later than the second quarter each year.

Supplier risk overview

Data from our assesment in 2023 show that 99% of our suppliers’ production countries (measured by share of total purchasing volume) fall within classification levels 1 to 3. We have no suppliers operating in countries rated 5+.

Subcontractor risk overview

For subcontractors (our suppliers’ suppliers), the assessment is based on the number of subcontractors per country. Here, 79% are located in countries classified between 1 and 3, and none operate in countries classified as 5+.

Our commitment

Through structured, long-term, and transparent practices, we ensure a supply chain where quality, safety, and responsibility go hand in hand. This is a central part of Wonderland’s work – and a natural foundation for us when developing products designed to provide the sleep quality you need that truly improves your life.

More information:
Global Rights Index