Archive for August 2025

“Made in Norway” puts our Norwegian origin on the map

“Made in Norway” is more than a mark of origin – it’s a symbol of our heritage, craftsmanship, and the Norwegian values we stand for. It represents quality, responsibility, and transparency in everything we create.

Norway’s official origin label

“Made in Norway” is the official origin label established under the Norwegian government’s export reform. Managed by Innovation Norway, the label is awarded only to companies that can document to criteria related to origin, responsible business practices, and sustainable production. It ensures that products carrying this mark truly reflect the essence of Norwegian industry and integrity.

Quality, responsibility and full transparency

“Made in Norway” is not just an origin label. It is a promise of quality. It is proof of our Norwegian heritage, our authentic craftsmanship, and the values that have shaped Wonderland for over 50 years. The label stands for quality, responsibility, and full transparency – and reflects everything we want our products to represent.

Wonderland’s production in Norway

At Wonderland, we are proud to carry this label. Our beds* are produced in Åndalsnes on the west coast of Norway, where nature, craftsmanship, and innovation meet. Here, our team works with dedication and precision to create high‑quality beds designed for better sleep and a improve your everyday life.

Qualifying for the “Made in Norway” label reinforces our long-standing commitment to local production, sustainable choices, and genuine Norwegian craftsmanship. It is both a responsibility and an honor to be part of this national initiative.

*Our products that are labelled with “Made in Norway” are our continental beds, boxsprings, reversible mattresses, top mattresses and Wood headboard/bedside table.

More information:
Innovation Norway

Made in Norway
Made in Norway

Northern European suppliers – close partnerships built on high standards

For many years, Wonderland has focused on building long-term relationships with suppliers in Norway and across Northern Europe. These close partnerships form a solid foundation for delivering products defined by safety, reliability and consistently high quality.

A unique network of local suppliers

In Åndalsnes, we have built a strong network of local suppliers closely connected to our daily production. Short distances make collaboration faster, more flexible and more efficient. By being close to every part of the process – from raw materials to the finished bed – we secure premium quality in every detail and uphold high standards throughout the entire value chain.

Northern European production

Today, over 95% of our suppliers produce within Northern Europe. Working with long-term, high-quality partners ensures consistent production standards, strong craftsmanship and deep expertise in both manufacturing and product development. These regional and close partnerships also reduce transport emissions, increase traceability and strengthen control – creating a robust and transparent value chain.

Suppliers

Purchasing distribution by production country 2022 (as of June 2023)