Archive for March 2023

For more than 20 years, Wonderland has worked closely with leading sleep researchers. The goal has always been the same: to understand what happens while we sleep, how the body recovers most effectively – and how we can use this knowledge to develop beds that truly improve your life. This insight forms the foundation of every choice we make in product development – from materials and construction to technical solutions and unique ergonomic features. Our vision is clear: we want to contribute to a world that sleeps better.

Read more: 20 years of sleep research – the driving force behind our product development

We have a strong network of local suppliers closely connected to our daily production. In addition, over 95% of our suppliers produce within Northern Europe. Short‑distance collaboration across our value chain enables us to work side by side at every stage of the process, ensuring premium quality in every detail. Our local commitment makes production more flexible, precise and sustainable, with shorter transport distances, stronger quality control and a value chain built on long‑term partnerships with people and suppliers we know well. The result is beds made with responsibility, expertise and genuine craftsmanship – all with one clear goal: to give you sleep that truly improves your life.

Read more: A local collaboration that makes a difference

Together with our suppliers, we actively work to reduce and optimize material use and production processes. We continuously seek new solutions that can reduce our overall environmental footprint.

The WondRest project, launched in 2020, demonstrates that it is possible to reduce the environmental footprint of a bed by 50% – without compromising on either quality or comfort. The insights from WondRest now guide strategic and sustainable decisions across the business. Implementation and further development are already underway and will continue for years to come.

Read more: This is how we will reduce the footprint of our beds by 50%

Sleep plays a vital role in our lives. Equally important is how we can contribute positively to the world around us – through all the everyday choices that make a meaningful difference. This is why we design our beds with one clear goal: to give you sleep that truly improves life – for you, and for our planet.

Read more: Improving life® – sleep that lets you get more out of life

Knowledge driving meaningful change

The WondRest project brought together expertise in environmental science, industrial design, materials technology and sleep research. The involvement of suppliers from across the entire value chain – and our local waste management facility – added essential insight on materials, recycling and circularity. This work created a solid foundation that highlights which factors have the greatest influence on environmental impact – and where improvements deliver the most significant results.

The breakthrough didn’t come from a single solution, but from understanding how everything is connected – from materials and logistics to design philosophy and production methods. Every improvement points in the same direction: longer product life, lower impact and more responsible use of resources. The insights from WondRest now guide strategic and sustainable choices across the business.

Material innovations and improvements

A detailed review of every material in the bed showed that many small adjustments can together deliver a powerful overall result. One example is the increase in recycled steel – from 25% to 75%, replacing 300 tonnes of steel annually. Another is the move to more recycled plastic in key components, equivalent to 23 tonnes each year.

WondRest has also laid the foundation for several innovations, including SkyTex® – a high‑quality foam that delivers the same soft and premium feel as latex. SkyTex® has significantly lower transport emissions thanks to local production at the factory next to Wonderland. Tests also show that SkyTex® offers excellent long‑term durability compared to other materials.

A strong commitment to local production

WondRest further reinforced Wonderland’s focus on Norwegian and Northern European suppliers. Local partnerships reduce transport emissions, increase traceability, offer greater flexibility and strengthen control – resulting in a more robust and transparent value chain. Today, over 95% of our suppliers produce within Northern Europe.

Shaping the future

WondRest isn’t the end of an environmental effort – it’s the beginning. Implementation, improvements and further development are already underway and will continue for years to come.

For us, sustainability is about far more than creating a greener bed. It’s about the bigger picture, and all the small and large decisions we make to improve our products and our everyday lives. WondRest proves that when knowledge, dedication and innovation work together, even a bed can make a meaningful difference. This is why we design our beds with one clear goal: to give you sleep that improves life – for you and for the planet.

The picture above features the people who made WondRest possible – the team of researchers and experts from SINTEF, NTNU, Haukeland University Haospital, Wonderland, Carpenter, Plasto, Måndalen Trevare and J.O. Moen Miljø.

More information:
This is how we will reduce the footprint of our beds by 50%

1: Optimizing material use

Life‑cycle analyses provide insight into the environmental impact of every individual component. This knowledge enables us to optimize material use – both in terms of quantity, material type, and how components are combined. The goal is to create products with lower resource consumption and higher performance throughout their entire lifespan.

2: Circular materials

We aim to increase the share of recycled and upcycled materials wherever possible. At the same time, we work to ensure that all components can be easily separated, allowing them to be taken apart and re‑used in future circular value chains.

3: Knowledge‑based development

Our innovation efforts across product development, environmental strategy and marketing, are grounded in research and documented insight. By using verified methods and standardized measurements of quality, environmental impact, comfort, and durability, we can develop products that last longer and leave a smaller footprint.

4: Materials with a long lifespan

To ensure that a Wonderland bed maintains the same high level of comfort for many years, all materials are tested against three key criteria: comfort, durability, and environmental impact. How the materials perform together is also essential. We choose high‑quality materials that withstand long-term use while contributing to a lower overall environmental footprint.

5: Design for a long lifespan

A bed should be easy to use and easy to care for. That is why we develop smart design solutions that make it possible to maintain, upgrade, or adapt the product over time. These choices also create opportunities for new circular business models, where products can be repaired, renewed, or re‑introduced into new value chains. Designing for a long lifespan is one of the most effective ways to reduce environmental impact.

6: Responsible production

Wonderland has a strong commitment to working with high‑quality suppliers in Norway and Northern Europe who uphold strict standards for working conditions, safety, and environmental compliance. Through these partnerships, we aim to positively influence the industry and contribute to the continued development of sustainable production in Norwegian and European manufacturing.

More information:
WondRest – a successful environmental project shaping the bed of the future